I’m Nora Yrjölä, a passionate expert coach, entrepreneur, and author with over 20 years of experience in the fields of sports, wellbeing, and personal development. I founded my first company in 2004, and since then, I’ve been dedicated to helping individuals and organizations unlock their full potential—whether that’s through personalized coaching, fitness programs, or corporate wellbeing solutions. I currently serve as a Senior Performance Coach at Hintsa Performance.
With a Master’s degree in Sport and Coaching, as well as Bachelor’s degrees in Sport Administration and Business, I bring a diverse skill set and a deep understanding of human performance to my work. My experience spans across a wide range of clients, from world-class executives and elite athletes to knowledge workers seeking greater balance and fulfillment in their professional and personal lives.
Throughout my career, I’ve worked with individuals and groups to create tailored programs that address both physical and mental wellbeing. This includes individual coaching, group fitness classes, webinars, public speaking, and motivational presentations. Additionally, I ran my own functional fitness gym for four years, where I gained valuable insight into the transformative power of physical activity and community.
My Approach: Finding Meaning Beyond Achievement
What truly sets me apart is my broad experience across various wellbeing fields, combined with a deep understanding of the mental and emotional aspects of personal growth. Life has had its ups and downs for me—I’ve worked tirelessly, achieved a great deal, and encountered the challenges that come with relentless striving. These experiences have shaped me into who I am today.
Through it all, I’ve learned that true fulfillment doesn’t come from achieving more and more. It comes from embracing the present moment, appreciating the beauty around us, and finding purpose in our lives. This is the core message I share with my clients: wellbeing and happiness arise from inner peace, balance, and a deeper connection to ourselves and the world.
Let’s Work Together
If you’re ready to transform your life and achieve lasting wellbeing—whether through one-on-one coaching, group programs, or corporate wellness initiatives—I’m here to help you find the balance, clarity, and purpose you’ve been seeking. Let’s connect and begin the journey to a more fulfilled, present, and meaningful life.
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