sunkcostfallacy

woman is happy and is hanging out of the red car window

Why We Stay Longer Than We Should

There’s a reason people stay in careers, relationships, and lives that stopped fitting them years ago. It’s not weakness. It’s a well-documented bias called the sunk cost fallacy, the belief that because we’ve already invested so much time, money, or identity into something, walking away now would make all of it meaningless. So we stay. […]

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